What is Landing Page?
A standalone webpage designed for a specific conversion goal.
Definition
A landing page is a focused, standalone page that visitors arrive at after clicking an ad, email link, or search result. Unlike a homepage (which serves many purposes), a landing page has a single conversion goal: purchase, signup, download, etc. High-converting landing pages match ad message to page headline, minimize navigation distractions, load in under 3 seconds, use social proof (reviews, testimonials, trust badges), and place the CTA above the fold.
Example
A brand creates a dedicated landing page for their Black Friday campaign — matching the ad's "40% Off Everything" headline, showing bestsellers with prices, and including a sticky CTA button. Conversion rate is 8%, compared to 2.5% when sending traffic to the homepage.
Related Terms
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