Hello, you special Creatives!

Welcome to Volume 21 of Creative Cuts 🔪 - your weekly dose of creative strategy from your compatriots at Creative OS.

Like usual, we’re going to go over an ad with you and give you some great takeaways where you:

• Learn why this ad works/what we might fix

• Copy Suggestions (Beta)

• Above the fold website suggestions for higher conversion rate (Beta)

• How you can leverage these tactics easily

• The Creative OS template for you to use (FREE) ❤️‍🔥

PLEASE: Give us feedback on the Beta sections if you love them or hate them.

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Read time: 5.5 minutes

Feel Ad 🤗

What’s working ❤️‍🔥

• Clear and Direct Headline:

  • The headline "Meet the new plant-based collagen supplement that can help reduce the appearance of fine lines and wrinkles" is clear and directly addresses a common beauty concern. This can attract the attention of the target audience, mainly individuals concerned with anti-aging and skin health.

• Strong Visual Appeal:

  • The ad uses a visually appealing color scheme with pink tones that create a cohesive look. The packaging of the product matches the overall aesthetic, making the ad visually harmonious.

  • The high-quality image showcases the product clearly, which helps in building trust and interest among potential customers.

• Effective Use of Branding:

  • The "Feel" brand logo is prominently displayed, ensuring brand recognition. The consistency in the branding across the product and the ad contributes to a professional and trustworthy image.

• Targeted Placement:

  • The ad is has a featured in the Evening Standard angle, which is a highly reputable publication. This placement can enhance the credibility of the product and reach a broad, relevant audience.

    • If you the ability to add this type of “social proof” in your ad stack you will be in a good place.

What could be better 🔨 

• Lack of Specific Benefits and Differentiation:

  • The headline mentions reducing fine lines and wrinkles but doesn't specify how the product stands out compared to other collagen supplements. Including unique selling points (USPs) or specific benefits can make the ad more compelling.

  • Adding information about the product's unique ingredients or technology would help in differentiating it from competitors.

• Call to Action (CTA) Absence:

  • The ad lacks a clear call to action. Including a CTA such as "Learn More," "Buy Now," or "Try It Today" would guide the audience on what to do next, potentially increasing conversions.

• Engagement Elements Missing:

  • Incorporating elements that engage the audience, such as testimonials, user reviews, or before-and-after photos, could enhance credibility and encourage potential customers to take action.

• Educational Content:

  • Adding brief educational content about the benefits of plant-based collagen versus traditional collagen could inform and persuade health-conscious consumers who prefer plant-based products.

Copy Suggestions 🖨️

• Option 1: "Transform Your Skin with 100% Plant-Based Collagen!"

  • This line is attention-grabbing and emphasizes the unique selling point of the product being plant-based, appealing to health-conscious and environmentally-aware consumers.

• Option 2: "See Visible Results in Just 30 Days – Smoother, Firmer, Younger-Looking Skin!"

  • This line highlights a specific timeframe for visible results, which can motivate potential customers by setting clear, achievable expectations.

• Option 3: "Limited Time Offer – Get 20% Off Your First Purchase! Try It Now!"

  • This call to action creates urgency and provides a financial incentive, encouraging immediate action from potential customers.

Website Suggestions: Above the Fold 🤌

Hero Section:

• Visuals: High-quality banner image of the product, matching the ad’s aesthetic.

  • Possibly add a badge that has “As see in The Evening Standard” to make sure the funnel is cohesive from Ad to Post-Click.

• Headline: "Achieve Youthful, Radiant Skin with Plant-Based Collagen"

• Subheadline: "Experience visible results in just 30 days with our cruelty-free, natural formula."

• Call to Action (CTA): Prominent button saying "Shop Now" or "Get 20% Off Today!" that stands out in color and size.

What to do with the Ad 📈

• Enhance the Headline with USPs:

  • Modify the headline to include specific benefits and unique selling points. For example: "Discover the new plant-based collagen supplement with advanced technology to visibly reduce fine lines and wrinkles."

• Add a Clear CTA:

  • Include a clear and prominent call to action. For instance: "Try it now for younger-looking skin!" or "Visit our website to learn more!"

• Include Testimonials and Reviews:

  • Add a section with customer testimonials or user reviews to build trust. For example, "See what our satisfied customers are saying about our collagen supplement."

  • Consider including before-and-after photos to visually demonstrate the product’s effectiveness.

• Educational Blurb:

  • Incorporate a brief educational blurb about the benefits of plant-based collagen. For instance: "Our plant-based collagen is derived from sustainable sources, offering a cruelty-free option that supports your skin’s natural renewal process."

• Interactive Elements:

  • If possible, add a QR code that leads to a detailed product page or a special offer. This can provide an interactive element and make it easy for the audience to take the next step.

• Targeted Visuals and Design:

  • Use additional visuals that highlight the product’s benefits. For example, a diagram showing how the collagen supplement works within the skin.

  • Maintain the cohesive and appealing color scheme but ensure the design draws attention to the key message and CTA.

Some fun with AI 🤖 after we put our suggestions in and asked for a new ad to be created!

That’s all folks!

If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!