Hello, you lovely Creatives!

Welcome to Volume 5️⃣3️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at Creative OS.

And today on the cutting board…

We’re starting with a story:

About pottery making.

Yes, the world of pottery has something to teach you about creative volume. 

Hear me out…

A pottery teacher divides a class into two groups:

• Group A was to be graded solely on the quantity of pots they produce. The more pots, the higher the grade.
  

• Group B was to be graded on a single perfect pot. Only the best one they create matters.

At the end of the semester, the best pots didn’t come from the perfectionist group. 

They came from the group that made the most pots. 

Why? 

Because they practiced, failed, and improved through sheer volume - 

While the perfectionists spent all their time theorizing and stressing over making one flawless pot.

The Takeaway?

The more reps you put in - the better you’ll get.

Perfectionism slows you down, while high-volume execution accelerates learning and mastery.

Now that you understand that fundamental concept…

Let’s roll. 

Chase

What is Creative Volume and Why Does it Matter?

Creative volume isn’t just about having different ads - 

It’s about offering Meta’s algorithm a broad selection of:

~Visuals
~Formats
~Messaging angles

…all with the goal of optimizing performance. 

Here’s why it works:

👉More Options = Better Performance – Meta data shows that Advantage+ campaigns with 20+ creatives see a 29% lower incremental cost per purchase.

👉Higher Audience Reach – Different creatives resonate with different audiences, expanding your potential customer base.

👉Improved Ad Longevity – By constantly refreshing content, you reduce the risk of creative fatigue and ad saturation.

Does Your Brand Has Enough Creative Volume?

A quick way to audit your creative strategy:

1. The Squint Test – Place your last 10-20 ads in a slide deck, step back, and squint. If everything looks the same (colors, layouts, formats), you have a problem.
   

2. Meta’s Checklist – Use Meta’s worksheet to check if you're covering different formats (videos, images, UGC, etc.) and messaging styles.
   

3. Content Breakdown – Analyze whether your creatives lean too heavily on one format (e.g., all UGC, all high-production video).

(Use both methods to get a complete picture of your creative gaps)

There are 3 Levels of Creative Volume…

Beginner – Using core formats (static images, carousels, basic creator partnerships). Producing a few new creatives monthly.

Intermediate – Understanding sub-formats within static (e.g., "Us vs. Them," feature callouts) and video (e.g., studio shoots, UGC, mashups). Testing multiple messaging angles.

Expert – Working with diverse creators, targeting different demographics, and testing 50+ creatives per month across multiple audience awareness levels.

Iterative vs. Net New Testing: The 90/10 Rule

One of the biggest creative strategy debates: 

How much should you focus on new creative vs. iterating on winners?

👉 90% Net New Creatives – Most testing should focus on fresh ideas, built on past performance insights.

👉 10% Iterative Testing – Only iterate on true winners (top-performing ads) by tweaking hooks, copy, and visuals.

Why? 

Because relying too much on minor tweaks won’t push your brand forward. Big creative breakthroughs come from testing bold, new ideas.

How to Become a Creative Volume Machine

Scaling creative output without sacrificing quality requires a structured approach:

1️⃣ Batch Production – Plan creative sprints where multiple variations are made in one go.

2️⃣ Content Frameworks – Create modular ad templates that allow for rapid iteration.

3️⃣ AI & Automation – Use AI tools for faster editing, script generation, and visual adaptation.

4️⃣ Creator Networks – Work with a broad range of UGC creators to bring unique perspectives.

5️⃣ Dedicated Testing Strategy – Maintain a consistent pipeline of at least 50+ tests per month.

All in all…

When it comes to scaling your creative:

Volume + Intent > Perfection

The brands scaling on Meta are treating creative production like a performance machine… 

Constantly testing, iterating, and optimizing at scale.

And like everything in life…

Whether it’s sales calls, writing, content creation, or business experiments… 

The more you do, the better you’ll get at it. 

If you’re only producing a handful of creatives per month, you’re falling behind the 8-ball. 

So get after it!

And until next time,

Chase

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!