Enter your ad spend and revenue to instantly calculate your Return on Ad Spend, profit margin, and break-even point. See how your performance stacks up against industry benchmarks.
ROAS Calculator
Enter your ad spend and revenue to instantly calculate your Return on Ad Spend, profit margin, and break-even point. See how your performance stacks up against industry benchmarks.
Your Numbers
Enter your ad spend and revenue, then hit Calculate to see your results.
What Is ROAS?
Return on Ad Spend (ROAS) measures how much revenue you earn for every dollar spent on advertising. A ROAS of 4x means you earn $4 for every $1 spent. It is the single most important metric for evaluating whether your paid campaigns are profitable.
ROAS is different from ROI because it focuses specifically on ad spend rather than total business costs. A strong ROAS does not guarantee profitability if your product margins are thin, which is why this calculator also shows your net profit and CPA when you provide product cost and conversion data.
How to Improve Your ROAS
The two levers for improving ROAS are increasing revenue per click and decreasing cost per click. Better ad creative drives higher click-through rates, which lowers your CPC across every platform. Higher conversion rates on your landing page mean more revenue from the same traffic.
Testing multiple ad variations is the fastest path to better performance. Start with proven creative formats that already convert for your industry, then iterate based on data. CreativeOS gives you access to thousands of high-converting ad templates so you can launch more tests in less time.