017: 🥗 Fuel your ads with benefits

Author

Hello, you lovely Creatives!

Welcome to Volume 17 of Creative Cuts 🔪 - your weekly dose of creative strategy from your compatriots at Creative OS.

Like usual, we’re going to go over an ad with you

and give you some great takeaways where you:

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Read time: 3 minutes

TLDR:

There’s more to dive into but if you want to ✌️ we understand…

Clear Information Layout: The ad effectively uses a structured format to present key product information (protein content, vitamins and minerals, calorie content), which makes it easy for viewers to understand the product's nutritional value quickly.
1. Clarity is king in all things marketing → this ad doesn’t make it hard to understand what they are selling or why it benefits the end user.
Strong Value Proposition: Highlighting the cost per meal ($1.68) emphasizes affordability and value, which is appealing in the context of budget-conscious meal planning.
1. With the price per day being pushed the customer benchmarks against other things they are spending on a daily basis - automatically they will question themselves because why wouldn’t they invest <$2 a day to help them get healthier - that pricing anchoring makes it a no-brainer for them.
Product Display: The inclusion of the Huel bottle alongside visuals of raw ingredients (suggesting natural composition) helps convey the product's
1. This might seem obvious but some brands will focus on a person here but you want people to see what they are buying and how it might be associated with the benefits that you are selling.

Overstated Health Claims: The headline "173 health benefits" might come across as exaggerated without specific examples or explanations, which could potentially undermine trust among more skeptical consumers.
Visual Complexity: While the design is clean, the amount of text and lack of engaging imagery might not capture attention as effectively in a fast-scrolling social media environment.
Lack of Emotional Appeal: The ad is very functional and lacks an emotional connection that might be achieved through lifestyle imagery or customer testimonials, which could humanize the brand and illustrate the product in use.

Simplify and Specify: Clarify the "173 health benefits" claim with more specific information or reduce the focus on this potentially overwhelming statistic.
- This feels like something people would 🙄 to because it feels far-fetched. Make it feel believable → More benefits than fit on the screen.
Enhance Visual Impact: Introduce vibrant, eye-catching imagery or lifestyle photos that show the product in use, which can make the ad more relatable and appealing.
Incorporate Social Proof: Adding customer testimonials or user-generated content could help build trust and provide real-world validation of the product's benefits.
- How many satisfied customers are there? Tell us! Make us believe in the 173 benefits.

Some fun with AI 🤖 after we put our suggestions in and asked for a new ad to be created!

That’s all folks!

If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!