018: ⚕️Social Proof can save your CTR

Author

Hello, you talented Creatives!

Welcome to Volume 18 of Creative Cuts 🔪 - your weekly dose of creative strategy from your compatriots at Creative OS.

Like usual, we’re going to go over an ad with you and give you some great takeaways where you:

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Read time: 3 minutes

TLDR:

The ad effectively uses a vibrant color and clear value proposition, promising acne relief or money back, which grabs attention.

There’s more to dive into but if you want to ✌️ we understand…

Bold Color Scheme: The pink background is vibrant and eye-catching, which can help the ad stand out in a cluttered media environment.
1. Simple things like color can have a massive impact on your business outcomes.
Clear Value Proposition: The ad effectively communicates its main value proposition with "NO MORE ACNE OR YOUR MONEY BACK", making the offer clear and compelling.
1. Clear and concise will always win the day, no matter how complicated your product is, when showing copy on an image or graphic
Risk Reversal: The money-back guarantee lowers the perceived risk of trying the product, which can be a strong conversion driver.
Engagement Triggers: The use of emojis and visually appealing graphics engages the audience in a friendly and relatable way.

Mixed Messaging: The ad mentions both "PMS GUMMY VITAMINS" and "NO MORE ACNE", which could confuse the audience about the product's primary benefit. Is it a general health supplement or specifically for acne treatment?
1. This is activating the a person’s desire to think. NEVER MAKE THEM THINK. Make sure they are being guided by pure animal brain to make a purchase. That means don’t confuse them with too many benefits.
2. The reason is you’re expecting the customers to all have the same reaction to their menstrual cycle. This could limit the amount of customers you’re able to service. The goal should be to be more inclusive with how the language ties to the product.
Lack of Testimonials or Social Proof: Adding testimonials or user reviews could enhance credibility and trust, especially for health-related products.
1. When it’s a product that is meant to deal with something so common - it’s a strong option to include some some social proof to help get customers across the line on something that is so personal BUT this holds true for many other products.
2. The main point on supplements though is most brands struggle with a belief in efficacy - getting them to click will be highly predicated on your ability to drive trust ASAP - social proof can do that for you!

Clarify the Main Benefit: Focus on one primary benefit in the ad copy to avoid confusion. If the product is primarily for acne relief, highlight this aspect more prominently than other benefits.
- OR just focus on the fact that this is one of the many benefits to make them hungry to see what the other benefits are since this is a big and important one.
Incorporate Social Proof: Include customer testimonials or ratings to build trust and credibility. This could be particularly effective given the product's health benefits claim.

Some fun with AI 🤖 after we put our suggestions in and asked for a new ad to be created!

That’s all folks!

If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!